NEWS RELEASE

FROM: Jonathan Deutsch, CEO of Tumult Inc.
jonathan@tumult.com or (408) 823-7627

FOR IMMEDIATE RELEASE

TUMULT INC. RELEASES HYPE 2.0 AND HYPE REFLECT FOR iOS

Tumult Inc. released Hype 2.0, a major update to its award-winning HTML5 animation builder for OS X, as well as a brand new companion iOS app, Hype Reflect. The new version of Tumult Hype continues its tradition as a best-of-breed HTML5 animator and, when paired with Hype Reflect, the two offer the most powerful solution for creating mobile HTML5 content. Both are available for sale today.

Previewing HTML5 content on iPhones, iPads, and iPod touches has always been a complicated and convoluted process. Now, with Tumult Hype 2.0 and Hype Reflect, users can instantly send documents to their iOS devices directly from Tumult Hype’s preview menu. Their creations play back in Hype Reflect exactly as they will in the final export. Hype Reflect’s mirror mode provides a live preview as documents are edited, eliminating the trouble designers face with different positioning, color, and text metrics between desktop and mobile. Tumult Hype 2.0 and Hype Reflect are the perfect pair for creating beautiful HTML5 content.

Along with instant iOS previews, Tumult Hype 2.0 adds many new features, including: audio actions, curved motion paths, web fonts, swipe and touch events, mobile export options. These new features empower users to create content that looks great, feels great, and sounds great on all browsers, smartphones, and tablets.

A list of the top 2.0-specific information, including a video walkthrough, can be found at:

http://tumult.com/hype/whats-new/2.0/

Additionally, a demo video of Hype Reflect is available at:

http://tumult.com/hype/reflect/

“Tumult Hype has been the top app for graphic designers making engaging HTML5 without writing code. With version 2.0 and Hype Reflect for iOS, they can take a leap forward in their design” says Ryan Nielsen, founder of Tumult Inc. He continued, “Audio, motion paths, and web fonts allows our users to create documents you wouldn’t typically think are possible on the web. Thanks to Hype Reflect and Hype 2.0’s new touch events and mobile export options, it’s easier than ever to create outstanding mobile HTML5 content. We’re incredibly proud of these apps, and can’t wait to see what’s created with them.”

Tumult Hype is primarily targeted at designers wanting to add effects to their sites, developers who need to make content for iOS devices, and HTML5 coders looking for more effective ways to improve interactivity. It supports the latest HTML5/CSS3 features and uses an intuitive keyframe-based animation system with a recorder to create effective motions and transitions. No coding is required, though animations can be extended through a Javascript API. Tumult Hype has been used by publications such as the LA Times, Washington Post, and Reuters for infographics, advertising agencies for animated ads, K-12 and higher education to create interactive lessons, NASA to show exploration roadmaps, ePub/iBook authors, and by many designers adding a “wow”-factor to their sites.

Tumult Hype 2.0 is sold on the Mac App Store and the Tumult Store, and Hype Reflect is a free download from the iOS App Store. Tumult Hype 2.0 will be available for $29.99, a 50% discount off the standard price of $59.99, until September 10th. More product information, a 14-day free trial, and a store link can be found at:

http://tumult.com/hype/

Tumult Inc. was founded in 2010 by Jonathan Deutsch and Ryan Nielsen. Both are ex-Apple employees whose mission is to make the next generation of tools to produce beautiful web sites and apps. Tumult Inc. is funded by Y Combinator as part of the Winter 2011 class.

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20-AUG-2013