FROM: Jonathan Deutsch, CEO of Tumult Inc.



Tumult Inc. released Hype 3.0 and Hype Professional, a major update to its award-winning HTML5 animation builder for OS X. Hype Professional is a brand new In-App Purchase to Hype 3.0 adding key features targeted at graphic design pros. Both are available for sale today.

On many accounts, 40% of all website traffic is coming from mobile devices. The need to develop sites and advertisements that display appropriately across a wide range of devices has become centrally important to web designers. This task is commonly referred to as Responsive Web Design. Hype Professional includes Responsive Layouts as an intuitive way to build content at various breakpoints so the layout is always crafted and optimized for the correct scene. Resources and animations can be shared, which significantly minimizes the amount of time spent on designs.

Hype Professional also contains many more breakthrough features. Physics-based animations are a first for an HTML5 design tool; they allow natural motion and collisions without keyframes or code. Symbols are a new way to reuse content and manage complexity. Editable timing functions allow designers to create their own easings between keyframes, which is especially useful for app prototyping. A dark UI theme is also included, allowing pros to focus more on their content without distraction.

A full list of Hype Professional features, including a video walkthrough, can be found at:

“Hype Professional is the culmination of over a years’ worth of work,” says Jonathan Deutsch, CEO of Tumult Inc. “Leveraging the new Responsive Layouts feature, graphic design pros will be able to make animations which flex and change to any screen size. I’m also excited about the possibilities of Physics-based animations; natural motion was notoriously difficult to achieve using keyframe-based approaches. I can’t wait to see what users create.”

Tumult Hype 3.0 (Standard) is a free upgrade for Hype 2.x owners. This update, the base of Hype Professional, elevates animated web content with more timing functions and web accessibility support. Hype 3 features a striking user interface redesign, tailored for OS X Yosemite.

Tumult Hype is primarily targeted at designers wanting to add effects to their sites, developers who need to make content for iOS devices, and HTML5 coders looking for more effective ways to improve interactivity. It supports the latest HTML5/CSS3 features and uses an intuitive keyframe-based animation system with a recorder to create impressive motions and transitions. No coding is required, though animations can be extended through a Javascript API. Tumult Hype has been used by publications such as the LA Times, Washington Post, and Reuters for infographics, advertising agencies for animated ads, K-12 and higher education to create interactive lessons, NASA to show exploration roadmaps, ePub/iBook authors, and by many designers adding a “wow”-factor to their sites.

Tumult Hype 3.0 and Hype Professional are sold on the Mac App Store and the Tumult Store. Tumult Hype 3.0 is available for $49.99 USD or as a free upgrade to any Hype 2.x customers. Hype Professional is offered as an In-App Purchase for and additional $49.99 USD or the full version can be purchased for $99.99 USD. More product information, a 14-day free trial, and a store link can be found at:

Tumult Inc. was founded in 2010 by ex-Apple employees whose mission is to make the next generation of tools to produce beautiful web sites and apps. Tumult Inc. is funded by Y Combinator as part of the Winter 2011 class.