FROM: Jonathan Deutsch, CEO of Tumult Inc.



Tumult Inc. today released the latest version of its flagship product Tumult Hype 4.0. Since launching in 2011, Tumult Hype has offered best-in-class tools for creating HTML5 animations and interactive content. This new release expands Hype’s capabilities, providing designers, developers, and coders of all skill levels a platform to express their creative vision. Hype 4.0 is available today as a paid upgrade for existing customers.

Tumult’s award-winning production software allows users to create content with a minimal technical skill set. No coding is needed to create eye-catching animations and engaging interactive content. The design process is opened up for novices by making common tasks easy and accessible. Hype Professional offers an expanded suite of services, including Responsive Design, Symbols, and compatibility with advertising systems, making complex tasks easier to execute than ever before. Inspiration should not be limited by the scope of a user’s previous training, nor should a professional’s creative growth be stunted by overly complex software.

Hype 4.0’s flagship new feature is Vector Shapes with Shape Morphing. Vector graphics, which allow for small file sizes and clear rendering at any scale, were once a mainstay of the Adobe Flash-era web, and allowed designers to create amazing animations and interactive experiences. There have been no proper replacements for today”s more advanced modern web browsers and mobile devices, until now. The Shape Morphing algorithm can intelligently interpolate between any two shapes, which can include polygons, paths, or smoothed pencil drawings. Shape paths can also be animated to produce compelling build-in effects. These effects run live in the browser allowing for arbitrary interaction, including use as physics-based bodies.

Vector Shape demo video:

“This update includes a cutting edge algorithm for shape morphing, which will allow designers and developers to spend more of their time thinking and making rather than being burdened with learning complex tools,” said Jonathan Deutsch, founder and CEO of Tumult. “We also added the most popular user requests like Sprite Sheet importing and smooth page turn transitions between scenes. Like a chef’s favorite knife becoming an extension of their body, good software is a tool that gets out of the way to become an extension of the designer”s mind. That was our goal with this version of Hype, and we believe users will agree we have achieved it.”

Recently, Hype has become increasingly important in the creation of HTML5 ads. The new version supports these use cases with expanded capabilities such as fallback images, CDN, and editable data attributes. Spending on digital ads is projected to surpass traditional ads for the first time in 2019, signaling a growing need for high quality animations across channels. Tumult Hype has been used by publications such as the Los Angeles Times, The Washington Post, and The Wall Street Journal for infographics, advertising agencies for animated ads, K-12 and higher education schools to create interactive lessons, Apple for their iPad app Swift Playgrounds, ePub/iBook authors, and leading cultural institutions such as the Guggenheim Museum.

More information about Hype 4.0 can be found at:

Tumult Hype 4.0 Standard and Professional editions are sold on the Mac App Store and the Tumult Store. For new customers, Tumult Hype 4.0 Standard is available for $49.99 USD. Hype Professional is offered as an in-app purchase for and additional $49.99 USD. The full version can be purchased for $99.99 USD. Hype 4.0 also has upgrade pricing available for existing Hype owners. More product information, a 14-day free trial, and a store link can be found on the Hype webpage.


Tumult’s mission is to develop next generation tools to allow designers, developers, and coders to easily produce engaging websites, apps, animations, and interactive content. The company was funded as a member of Y Combinator’s Winter 2011 class. Led by ex-Apple employees, the company was founded in 2010.